Confidential Political Campaign Materials
This section contains strategic campaign documents, political analysis, and confidential project files. Access is restricted.
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For over two decades, I've operated at the intersection of politics, strategy, and design—shaping narratives that move nations and redefine public perception.
I've worked directly on political campaigns that elected two Presidents, eight Governors, ten Members of Congress, the Head of the Brazilian Federal Senate, twenty City Council Members, and international representatives in Italy, among others.
Beyond politics, I've led large-scale communication and branding projects for major corporations and national development programs—including Banco do Brasil, Procter & Gamble, BMW, Renault, and the Brazilian Federal Government.
As a senior specialist in social listening and narrative intelligence, I managed advanced monitoring systems using tools such as Quid and Brandwatch, delivering daily strategic reports for over two years that guided government communication agendas. My work empowered decision-makers to set the narrative before it became the news—transforming raw data into actionable insight and strategic influence.
Today, I continue to integrate AI, behavioral data, and creative direction to help leaders, institutions, and organizations build trust, clarity, and influence in an increasingly complex world.
A curated archive of high-impact political communication, campaign architecture, and government strategy.
Selected classified and public materials from two decades of political communication, campaign leadership, and narrative strategy work — spanning presidential races, state governments, and federal programs.
Rio de Janeiro, Brazil - Most Voted Congressman in the State
Complete campaign strategy and electoral data analysis for Rio de Janeiro's most voted city councilor.
Comprehensive final report documenting the presidential transition process, strategic recommendations, and governmental handover procedures.
View PDFStrategic planning and communication framework for the Rio 2016 Olympic Games, including brand positioning and public engagement initiatives.
View PDFMulti-country campaign strategy and brand positioning for P&G Latin America operations.
View PDFComprehensive market research study conducted in partnership with Google, analyzing hair care preferences, styling trends, and cultural beauty standards across Latin American countries. This strategic document defines regional product positioning and communication strategies for P&G's hair care portfolio throughout the Americas.
Study Coverage:
Comprehensive political and economic intelligence analysis of Rio de Janeiro state dynamics.
View PDFStrategic government plan and campaign platform for the 2012 São Paulo mayoral election - Fernando Haddad's winning campaign.
View PDFOfficial campaign film for Aécio Neves' 2014 Brazilian presidential race. Strategic communication piece showcasing the candidate's vision, political platform, and message to voters during one of Brazil's most competitive elections.
Campaign Context:
Comprehensive intelligence report analyzing Fluminense Football Club's brand positioning, fan engagement metrics, social media performance, and competitive market analysis. Includes data-driven insights on audience demographics, content strategy recommendations, and digital transformation opportunities for one of Brazil's most traditional football clubs.
Report Highlights:
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