About Claudia

20+ Years Crafting Stories That Move People

From major global campaigns to AI-powered innovation—bridging traditional creative excellence with cutting-edge technology

Claudia Daltro - Political Campaign Work

Claudia created and cast the first Brazilian Federal Government campaign featuring influencers

My Journey

From São Paulo to the World

I'm Claudia Gouveia Daltrowitz, a Creative Director, Senior Designer, and Brand Strategist with over 20 years of experience transforming ideas into powerful visual experiences that resonate across cultures and continents.

My career has taken me from the vibrant advertising scene of São Paulo, Brazil, to collaborating with some of the world's most influential brands—Procter & Gamble, Samsung, BMW, Renault, Ford, ABN AMRO Bank, Banco do Brasil, Fluminense Football Club, the Brazilian Federal Government, and the Campeonato Carioca de Futebol.

What drives me isn't just creating beautiful design—it's crafting visual stories that move people, build connections, and leave lasting impressions. Whether it's a national sports campaign reaching millions or an intimate brand identity for a boutique business, I bring the same level of strategic thinking, artistic precision, and emotional intelligence to every project.

Today, I work globally as a remote creative leader, combining my decades of traditional expertise with AI-powered innovation—building design systems, brand narratives, and automated creative workflows for companies ready to lead in a rapidly evolving digital landscape.

Core Values

What I Stand For

The principles that guide every project and collaboration

Strategic Creativity

Beautiful design must serve a purpose. I combine artistic vision with strategic thinking to create work that's not just visually stunning—it achieves business goals and connects with real people.

Authentic Storytelling

Every brand has a unique story worth telling. I dig deep to find the authentic narrative that makes your brand memorable, relatable, and emotionally resonant with your audience.

Future-Forward Innovation

I don't just follow trends—I anticipate them. By embracing AI and emerging technologies while honoring timeless design principles, I help brands stay ahead of the curve.

True Partnership

I believe in collaboration over client-vendor relationships. Your success is my success, and I'm invested in building long-term partnerships based on trust, transparency, and mutual respect.

Cultural Intelligence

Having worked across continents and cultures, I understand how to craft messages that transcend borders while respecting local nuances and cultural sensitivities.

Excellence, Always

Mediocrity isn't in my vocabulary. I'm obsessed with the details, committed to quality, and won't settle for "good enough" when greatness is possible.

Career Timeline

A Two-Decade Journey

From traditional advertising to AI-powered innovation

2000s - Early Career

Foundation in Traditional Advertising

Started my career in São Paulo's dynamic advertising scene, cutting my teeth at leading agencies and learning the fundamentals of brand strategy, art direction, and campaign development. Early work included regional campaigns that honed my skills in visual storytelling.

2010s - Global Breakthrough

Leading Campaigns for World-Class Brands

Elevated to Creative Director roles, leading multi-million dollar campaigns for Procter & Gamble, BMW, Samsung, Renault, Ford, and major Brazilian institutions. Developed comprehensive brand identities and national campaigns that reached millions across Latin America.

P&G BMW Samsung Ford

2018-2020 - Digital Transformation

Embracing Code & Digital Design

Recognized the need to bridge design and development. Learned HTML, CSS, JavaScript, React, and modern web technologies. Began creating interactive experiences and working with tools like Webflow and Framer, eliminating the handoff gap between design and execution.

2022-Present - AI Revolution

Pioneering AI-Powered Creative Direction

Dove deep into AI tools and prompt engineering, mastering Midjourney, ChatGPT, DALL-E, Claude, and automation platforms like Make.com and Zapier. Now helping agencies and brands scale their creative output 10x while maintaining artistic excellence—the rare combination of traditional expertise + AI mastery + code skills that agencies desperately need.

Current Focus

Expertise

Skills & Specializations

A comprehensive toolkit spanning traditional and emerging technologies

Traditional Creative

Brand Strategy & Identity
Art Direction
Creative Campaign Development
Visual Storytelling
Print & Editorial Design
Packaging Design

Digital & UX/UI

UI/UX Design
Web Design & Development
Responsive Design Systems
Social Media Design
Digital Marketing Assets
Interactive Experiences

AI & Automation

AI Prompt Engineering
Midjourney / DALL-E / Stable Diffusion
ChatGPT / Claude (Custom GPTs)
Creative Workflow Automation
AI Video Generation (Runway, Pika)
Make.com / Zapier / n8n

Code & Development

HTML / CSS / JavaScript
React / Next.js
Tailwind CSS
Webflow / Framer
Git / Version Control
Responsive Development

Design Tools

Adobe Creative Suite (Expert)
Figma / Sketch
After Effects / Premiere Pro
Blender (3D)
Procreate / Digital Illustration
Prototyping Tools

Leadership & Strategy

Creative Team Leadership
Client Relationship Management
Project Management
Brand Positioning Strategy
Presentation & Pitching
Bilingual (Portuguese / English)

Let's Work Together

Ready to Create Something Extraordinary?

Whether you're looking for a Creative Director who understands AI, a designer who codes, or a strategist who can transform your brand—I'm here to help you stand out in a crowded world.

Available for full-time, contract, or consulting work

Remote collaboration with global teams

Flexible to work across time zones

Let's Talk View My Work

Celebrating success with lunch and students at Facebook Community project

Community Learning Together

Teaching at Facebook Community

Workshop session at Heliópolis Innovation Center

Empowering Local Businesses

Interactive session with community members at Facebook project

Community Engagement

Teaching moment at Facebook Community project

Digital Education Workshop

Community members learning at Facebook project in Heliópolis

Celebrating Together With A Free Lunch

Invited by IAB Brasil (Internet Advertising Bureau), Claudia led digital education workshops at Facebook's first community project in Heliópolis, São Paulo's largest community. She taught residents how to bring their small businesses online and navigate the digital world. The initiative was a huge success, celebrated with lunch shared with the students at the Innovation Center that transforms into a school in the afternoon.